Alberto Pasquini chairman & founder of CREA International will take part together with DS Group to the Associazione Bancaria Italiana seminar in Rome to share the vision on how to reinvent the banking service design model from Digital to Physical through Humanity.
Dimensione Cliente is the annual meeting of the Associazione Bancaria Italiana dedicated to the retail market, which analyzes the complex and articulated process, from the preliminary analysis of customer needs, up to the final moment of the sale as well as customer loyalty, customer experience and customer satisfaction.
This is the main Italian event focusing on the retail bank-customer relationship, involving the banking industry decision makers, regulators, policy makers and other key stakeholders.
Mr. Alberto Pasquini chairman and founder of CREA International will joing the event together with DS Group and hold a speech on "How to reinvent the banking field through service design from Digital to Physical through Humanity".
The focus of this 2016 edition will focus on the challenges that the new targets, new customer's needs and behaviors set to the retail banking industry in a competitive environment which is more and more complex.
The digital transformation of financial services has opened the way for new service models to create an inter-channel regenerated customer experience and to engage customers through new forms of communication, support and advice. The essential ingredients that drive the evolution of the bank-customer relationship are more and more in the direction of transparency, simplicity, accessibility, proximity, speed and interconnectedness.