The retail service design model able to reflect the overall spirit of the Qatar as a free and welcoming country. The working team started from the research of the history and traditions of the country and the Qatari people who deeply foster the sense of belonging to their roots and culture.
We created a new retail service design model able to reflect the overall spirit of the Qatar as a free and welcoming country. The working team started from the research of the history and traditions of the country and the Qatari people who deeply foster the sense of belonging to their roots and culture.
The working team proceeded through a deep analysis of the mission of Barwa Bank and its values, finally looking for the banking models both in Western and the Middle East countries.
The bank design concept looks like a treasure chest fostering the value-rated traditions of the country. Inside the new branch design concept, the client can enjoy a new retail service design journey which aims to set a new free flow and browsing approach, integrating the self-banking model with the assisted consultancy.
They can freely browse within the premises with no need to sit and queue waiting for their turn. Each client is welcomed by a butler who registers their priority of attendance through a queuing system color coding. Meanwhile, it invites customers to browse the interactive tables showcasing the banking new products or to discover the technological devices displayed at the entrance.
The new design concept is inspired by the landscape of Qatar and its nature: the sand dunes inspired the smooth shapes mixed with clear cuts and geometrical lines; the flower of the desert with their delicate colors become the symbol of energy and growth; the mother pearl and finely carved architectural walls become the main features conceiving a message of wealth and preciousness.
At the center of the branch stands a precious blossom flower of the desert around which orbit, as petals, a series of a working station where the main bank activities sheltering the growth of the country are operated. The mother pearl luminescence dresses the whole space to capture the Qatari colors, while the inlays with Islamic Arabesque run along the perimeter walls. Resin, Corian, and Barrisol get together to give birth to a fluid natural and morphological shaped architectural box which, apart from hiding technology, it imparts to the bank store a unique, cozy and unfolding environmental branding. Finally, a fully transparent shop front characterizes Barwa Bank. To strengthen this uniqueness of Barwa Bank all ATM machines and mobile branches have been developed with the same strong design approach.
The flower, iconic symbol of Barwa Bank is now blossoming throughout Qatar to deliver top quality service to clients.